• Welcome note
• Course notes & resources
• FAQ’s

• What is digital marketing
• Digital marketing is essential for every business
• Benefits of digital marketing
• Digital marketing process
• Building a digital marketing strategy in five steps
• Assignment

• Market research, competition and tools
• Creating the ideal customer persona
• PVP
• RFM
• Getting the response to your survey
• Analyzing results
• Getting the feedback
• Assignment

• Value proposition
• Social proofing
• FOMO
• Emotional messaging and storytelling
• Branded content

Website

SEO and SEM

Email marketing

Social media marketing

Influencer marketing

Affiliate marketing

• Brainstorming
• Generating ideas
• Types of content
• Planning your schedule

• Elements
• Design
• Social media scheduling tools
• Monitoring and analyzing
• Project management
• Download list for all digital marketing tools

• Which platform is the best?
• Web hosting
• Plan your website
• Add your domain email with Gmail
• Add your email with MS outlook
• Verifying your domain
• Installing WordPress using Bluehost
• Activate your free SSL certificate
• Logging in
• Navigating in WordPress
• Installing a WordPress Theme
• Theme plugins
• Set your website title
• Set your homepage
• Customize your website
• Introduction to Gutenberg editor
• Plugins introduction
• How to use plugins
• Backup your website
• Introduction to Elementor editor
• Elementor settings
• Elementor Global Values (Fonts, brand colors…)
• Installing templates using Elementor
• Building your website
• Website speed testing
• Website optimization
• Importance of blogs
• Setup a free business account in 5 minutes
• Assignment

• Introduction to eCommerce
• Installing WooCommerce
• Basic settings
• Adding products
• Managing the stock
• Adding coupons
• Setting up payment gateway
• Assignment

• GDPR
• Privacy policy
• Cookie policy
• Terms and conditions
• Refund and return policy
• Disclaimer
• Bonus: Free templates

• What is copywriting
• Power words
• WIIFM
• Turn features into benefits
• B2B customers
• Emotional writing
• Write like you speak
• Call to actions
• The secret formulas
• Headlines
• Writing emails
• Copywriting tools
• Assignment

• What is SEO?
• Overview
• SEO metrics
• Optimize your homepage
• Add your website to Google search console
• Improving website performance and speed
• Google mobile friendly test
• Steps and the strategy to keywords research
• How to brainstorm large number of keywords ideas and narrow down
• Keyword competition
• Title tags
• Meta description
• Google image search results
• Headings and outgoing – internal links
• Backlinking
• Maximizing links for SEO
• Creating content with links and social shares
• Top of the search results
• The poster boy formula
• Ranking your local business in Google
• Assignment

• Why is email marketing important?
• Create a free account
• Add Opt-Ins and Pop ups to your website
• Email subject lines in the right way
• Creating an email campaign
• Email marketing analytics
• Assignment

• The importance of social media marketing
• The golden rules of sharing content
• Social media management tools | Saving your time
• Social media images and video sizes

• Market your business on Facebook
• Create and optimize your Facebook page
• What to post?
• Get your first page likes
• Difference between likes and follows
• Competitions and contests
• Facebook groups
• Facebook live
• Facebook reviews
• Facebook hashtags
• Facebook insights
• Assignment

• Introduction to Facebook ads
• Setting up ads account
• Different ways to advertise
• Meta (Facebook & Instagram) policies
• The structure you need to understand
• Creating your first ad
• Targeting your audience by their demographics
• Targeting your audience by interest
• Targeting your audience by their behavior
• Placements
• Budget and schedule
• Facebook ads creatives
• Writing your ad
• Completing your ad
• Facebook ads terms
• Ads analytics
• Facebook pixel
• Website audiences
• Email list audiences
• Engagement audiences
• Video views audiences
• Lookalike audiences
• Page likes with custom audiences
• Video ads
• Leads ads
• Instagram ads
• Dynamic ads
• Facebook business manager

• Create your Instagram account
• Profile photo
• Choosing your username
• Instagram bio
• CTA – Call to action
• Switching to business account
• Insights and analytics
• Assignment
• Different types of content
• what content works on Instagram
• Model what works
• Content strategy plan
• Designing a branded feed
• Researching your competitors
• Instagram hashtags
• Image sizes and resolution
• Instagram stories
• Instagram reels
• Instagram live
• Shopping on Instagram
• Instagram ads
• Assignment

• LinkedIn account setup and optimization
• LinkedIn connection hack
• LinkedIn InMail
• LinkedIn posting tactics
• LinkedIn hashtags
• LinkedIn blogs
• LinkedIn groups
• LinkedIn company page setup
• LinkedIn events
• LinkedIn ads
• Assignment

• Why GMB is Important?
• Creating GMB account
• Setting up the location on Google Maps
• Posting on GMB
• How to generate reviews
• Assignment

• Twitter profile setup
• Twitter accounts to follow
• Profile optimization
• Features
• Twitter posts
• Twitter followers
• Twitter hashtags
• Twitter polls
• Pinned tweets
• Customer acquisition
• Mentions
• Twitter analytics
• Assignment

• Overview
• Create a channel in your account
• YouTube marketing strategies
• Uploading your videos
• YouTube SEO
• YouTube thumbnails
• Add cards
• Add YouTube end screens
• YouTube Comments
• YouTube live streaming
• YouTube shorts
• YouTube best tools
• Increase your YouTube subscribers tactic
• YouTube analytics
• Monetize your YouTube channel
• Assignment

• Scheduling posts using Later
• Scheduling posts using Social Pilot
• Scheduling posts using Buffer
• Assignment

• Introduction
• Types of influencers
• Common mistakes
• Finding the ideal influencer for your business
• Communication
• Partnership and collaboration
• Measuring

• Introduction
• Affiliate marketing for your business
• Affiliate WordPress plugin for you website
• Marketing your affiliate program

• Artificial intelligence in digital marketing

• Introduction
• Setup Google Analytics on WordPress
• Google Analytics for beginners
• Advanced Google Analytics
• Google Analytics glossary
• Practice test
• Official exam – On Google
• Get Google certification

• Introduction
• Google ads fundamentals
• Practice test
• Official exam – On Google
• Get Google certification

• Types of video setup
• Camera recommendations
• Lighting recommendations
• Editing and screencast recommendations
• Live streaming
• Podcasting
• List of equipment with ready to buy links

• Conclusion and certification